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It would be no exaggeration to say that Harish Kumar worked towards making handloom look fashionable and trendy thus giving it a facelift from its earlier avatar of being considered a choice for people who could not afford expensive fabric.

Women’s wear is one of our fastest growing categories, recording 40 percent growth over the last 2 years. We have also seen customers explore a wider range of categories. For example, five years ago, the sale of women’s shorts as a category was very small, but last year we have seen sales of shorts grow by 36 percent.”

Subsequently, in 2006, Raymond launched the famous Vapi Plant, the world’s largest integrated composite textile mill to date. Raymond has increased its worsted suiting capacity by 14 million meters, as part of the second developmental phase of the Vapi plant. Modeled to meet international standards, the Vapi plant has been set up on 112 acres of lush green land with hi-tech machinery such as warping equipment from Switzerland, weaving machines from Belgium, finishing machines, automatic drawing-in and other machines from Italy. These three facilities together employ approximate 6,000 people and working on a combined manufacturing capacity of 38 million meters of fabric per annum.

Marketing & Promotions

Besides its own online store,Tyaani also has a flagship store in Mumbai.

India’s star all-rounder Yuvraj Singh, known for his sporting prowess, has turned entrepreneur. The launch of his own clothing brand ‘YWC’ in September 2016 marked his entry into the business of fashion. The brand is born out of Yuvraj’s personal journey through cancer that led him to start YouWeCan, an NGO, particularly for cancer survivors and patients. The objective of starting the fashion label was to ensure steady funding for the initiative and make it self-sustaining. Deeply involved in the creation of YWC label, Yuvraj has joined hands with Mumbai-based Suditi Industries who will license, and manufacture the brand.

Raymond is pitching Ethnix as a stylised, elegant brand with tonal embellishments. At present, the brand concentrates only on men’s wear and immediately has no plans to introduce women’s wear range.

Also, large young adult consumer base, rising disposable income and growth in the middle-income segment make India a “favourable market” for fashion retailers, it said.

Store is located at high traffic area and aims at providing brand enthusiasts of all ages a greater accessibility and an opportunity to explore more than 400 designs of sports shoes, casual, lifestyle shoes, sandals, flip-flops, formal wears, home slippers and office wears.

Another trend in India is women tend to shop for their partners or male family members and find it a task to get them to come out and shop, hence they end up finding the e-retail platform convenient.

Raymond has always stayed ahead of the game and the way forward was through modernisation of machinery and infrastructure. In the early 60s, the company earmarked total replacement of machinery with sophisticated machinery and since then modernization has become a way of life at Raymond.

The brand is meant for every Indian girl no matter her age or her body type. Rhea and Sonam Kapoor’s style hugely coveted, but they are also very relatable. And that can be seen in the way Rheson has been conceptualized, designed, priced and promoted.

USPL is looking to further expand the retail horizon for Imara. Alongside exclusive stores, the brand plans to ramp up its presence by partnering with other large-format retailers and known regional multi-brand retailers also.11MS. TAKEN

While the One8 line currently comprises athleisure apparel, performance apparel, footwear and accessories will be introduced in the upcoming season.

Penny Iredale, Kookai National Retail Manager, said stockinstore was enhancing their customers’ shopping experience.

The company typically opens about 30-40 Biba stores a year.

“We know our customers tend to browse online first, but then love to come into store with friends to try on products before making a final purchase decision,” said Iredale.

MS Dhoni’s fan following inarguably falls across all age groups. Pandey, however, also underscores that while conceptualizing a brand it is very important to have a focused target age group as the entire collection is designed as per their preferences and inspirations.

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Targeted at young fashionistas, Rheson is a complete embodiment of Rhea and Sonam’s style statement and personalities. Each piece of the collection is distinctive, unique and home-grown in the truest sense. Shrikhande elucidates, “The design sensibility and concept comes from the girls and our team executes what they have in mind. We do our best to bring their vision to life with our long-term retail experience. Together we work on sampling, manufacturing and finally bringing the products to a store near you.”

According to a PTI report: The company had posted a net profit of Rs 952.33 crore during the October-December period of the previous fiscal, Grasim Industries said in a regulatory filing.

That, along with pricing pressure, is expected to crunch EBITDA (earnings before interest, tax, depreciation and amortisation), or operating margins to 16 percent starting fiscal 2018 from 19 percent last fiscal.

Ellemora wishes to leverage the ambitious and experimental nature of its target group by reaching them where they are active; like social media, malls and corporate work places.

“We believe that recent changes to this policy will bode particularly well for fast fashion majors looking to expand in India,” the report said. It further said India is a favourable market for fashion retailers due to the large young adult consumer base in the country, accounting for almost a third of the total population in India.

Besides, India’s improved ranking on the World Bank’s ‘Ease of Doing Business’ ranking—moving up 30 places to rank 100 out of 190 countries—will boost foreign investment in the country, the Fitch group company said.