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The Indian fashion retail industry has undergone radical changes in the past decade with technology, social media, artificial intelligence and digital commerce finding increasing usage among the consumers across demographics in the country. As the Indian consumer and retailer gear up for more developments in the near future, the 20th India Fashion Forum (IFF) made its debut today in Bengaluru, bringing together experts, professionals, analysts, key decision makers and leaders from across the fashion retail business for a two-day conference from 17-18 December, 2019 to discuss and deliberate on the learnings of the past year, success stories and the way forward.

The fashion industry is highly competitive in nature and requires continuous innovation and development especially in case of product design and improvement with changing consumer trends to drive the growth of the fashion accessories market.

HSE had recently announced its FY19 financial results, reporting a net revenue of Rs 90.2 crore and profit of Rs 1.3 crore.

“U.S. cotton’s sustainability and innovation are What’s New In Cotton™ right now,” Bruce Atherley, Executive Director, CCI said. “At Première Vision we will present innovative technologies utilizing U.S. cotton, designed to inspire the textile industry, such as innovative traceability solutions and a sustainable alternative to traditional stretch fabrics.”

Throw some light on the product portfolio of the brand. What is the USP of the brand that helps it stand apart from the competitors?

India too is waking up to the fact that body size inclusivity is the new normal. Trying to do away stereotypes is plus-size brand aLL – The Plus Size Store.

However, today the word ‘Pashmina’ is used indiscriminately, and many scarves made from natural or synthetic fiber are sold under this name, creating confusion in the market. To curb this confusion, brands are introducing innovation in fabric and textile with multiple bases like silks, linen, cotton, mohair and cashmere besides the obvious wool. They are focused on experimenting with new blends to light weight product ranges.

With a GDP growth rate of 7.2 percent, India has an edge over developed markets of the US and EU, which are growing at ~2 percent and ~2.5 percent each. The developing nations will drive future apparel consumption and India is one of the major consuming nations. Favourable trade policies, increased penetration of organised retail among other factors contribute in making the Indian fashion industry attractive for investors.

On the occasion, the dignitaries released the 17th edition of ‘India Business of Fashion Report (IBoFR) 2020 Year Book which seeks to foster a circa 2020 understanding of elements that will define innovation and sustainability-led business of fashion in India. This edition also witnessed the launch of ‘Fashion Techway’, a series of fashion retail sessions centered around the relevance of technology in the business.

We have a dedicated team of customer support executives, which provides 24/7 assistance. Consumers can contact them via online channels, help desk or toll-free phone numbers. Hence, if a customer requests for a product which is out of stock in a particular store due to size or colour unavailability, we have a robust online management system which tracks the required piece in the nearest stores and an inter-store transfer is carried out immediately with 4-hours.

This has compelled companies to focus on adopting various marketing strategies such as celebrity endorsement, product premiumisation, marketing campaign, events, expanding digital presence to connect direct to customers. These factors are likely to accelerate the growth of the winter wear market in the future.

The plus-size category is growing at a fast pace in India. aLL has been a pioneer in fashion for plus size individuals and over the last 14 years, the brand has grown exponentially pan India – across offline and online retail channels. This is proof that individuals with curvier bodies are looking for a fashion forward brand which complements their body type and offers great fits.

How do you think plus-size fashion is evolving in India?

The theme of the TAG 2020 conference is very contemporary. In these disruptive times it’s important that the industry experts discuss the issues and challenges and seek possible solutions to overcome those. TAG conference offered an excellent platform for giving a clear roadmap in that perspective said GV Aras, Director, ATE Enterprises Ltd during a panel discussion.

Modarta currently focuses on cashmere hand-embroidered shawls and stoles. According to Gupta, they are a great alternative to the otherwise expensive pashmina shawls. “Our stoles start from Rs 5,000 and go on to Rs 15,000. They are authentic and of premium quality,” she said.

“Given the milieu, we expect the credit metrics of organised jewellery retailers to moderate this fiscal,” said Kiran Kavala, Associate Director, CRISIL Ratings. “The credit ratio (rating upgrades to downgrades) of CRISIL’s rated pool of gold jewellers has hovered at 0.8-0.9 time since fiscal 2019 to date.”

However, the entire definition of the jacket has undergone a rapid overhaul today. Earlier, jackets were favoured mostly in the winter season, but the category now enjoys demand throughout the year. While they are considered a necessity in the winter, they pretty much serve the purpose of a fashion statement in other seasons. The rise of the ‘casualisation trend’ has also benefited the category in recent years.

“It’s precisely the right time for us to enter the Indian market. A booming, brand-compatible retail environment meets a strong consumer demand for genuine quality. We expect India to become one of the five most important markets for Birkenstock within the next few years, since we offer the perfect products for the current spirit of the times and lifestyle in this country,” says Oliver Reichert, CEO of the Birkenstock Group.

Amar Nagaram, Head, Myntra Jabong, said, “Fashion in India is heavily influenced by the films and superstars who command a massive fan-following. Celebrity led brands have been extremely successful on the Myntra platform, especially in tier 2 and 3 cities and towns that are emerging as important markets for domestic and international fashion brands. We are extremely delighted to on- board ‘The Humbl Co.’ and deliver the brand to Mahesh Babu’s loyal fans, while also introducing it to the largest base of fashion shoppers in the country.”

“Our partnership with Snapdeal allows us to leverage Snapdeal’s deep reach in Tier II & Tier III cities where we have not yet launched our stores,” said Unlimited-Arvind Group’s spokesperson.

As part of its international growth strategy, the family-owned company with a rich tradition is now expanding its global footprint to India. A number of mono-brand retail stores are planned to open in an international premium brand environment in the country’s top shopping locations. The first opening in Delhi will start the ball rolling in early 2020.

Irani requested the Chairman Texprocil to handhold small companies and take them along so that they may reach the level of a medium sized companies.

The brands which will retail on Snapdeal include kids focused brands like – Cherokee, Donuts, Karigaari and Colt; women-focused brands like Elle Studio, Karigaari, Anahi and men’s fashion brands like Ruggers, Excalibur, and Newport.

“It is my desire that there will be a change in the chairmanship at the coming AGM and that Karl-Johan will take over my role as Chairman of the Board. It is a natural change, after 20 years as Chairman, to hand over to Karl-Johan, who has been CEO for more than 10 years. I will continue to be a committed owner, just as today, but from a different position. In addition, the timing is favourable for making this change now since we have gradually improved profits and have a strong position with many well-established brands, millions of customers worldwide and good financial strength. We have moved from one brand to become a multi-brand company with today nine brands. In recent years we have made substantial and necessary investments in our joint group infrastructure – mostly in logistics, tech, data and AI – investments that now are starting to pay off in terms of increased customer satisfaction, sales and profits,” says Stefan Persson.

However, the entire definition of the jacket has undergone a rapid overhaul today. Earlier, jackets were favoured mostly in the winter season, but the category now enjoys demand throughout the year. While they are considered a necessity in the winter, they pretty much serve the purpose of a fashion statement in other seasons. The rise of the ‘casualisation trend’ has also benefited the category in recent years.